The company manufactures and markets fingernail and hand-related products, including proprietary fingernail wraps in a large assortment of styles and lacquers, which are distributed through a direct sales marketing model.

In April 2015, Cerberus Business Finance agented a Senior Secured Credit Facility, proceeds of which, in addition to an investment from a private equity sponsor and management, were used to finance the acquisition of the company and provide the company with ongoing working capital.