Accomplished Digital Marketing Executive to Lead Next Phase of Company’s Growth
ATLANTA, August 18, 2016 — YP℠, the leading local marketing solutions provider, today announced that Jared Rowe has joined the company as Chief Executive Officer, effective September 1, 2016.
Mr. Rowe joins YP from Cox Enterprises, where he most recently served as President of Cox Automotive Media Solutions Group responsible for all strategic, financial, operational, and other aspects of the highly successful Autotrader, Kelley Blue Book, and Dealer.com businesses. Mr. Rowe joined Cox in 2010 and held a number of leadership positions in Cox Automotive. Prior to that, Mr. Rowe spent more than nine years at FordDirect, a digital marketing and advertising joint venture providing services for Ford Motor Company and its dealerships.
“YP is committed to providing the innovative, dynamic, and tailored marketing solutions required to enable local businesses to connect with their consumers, and will be focused on expanding and fully integrating these services under Jared’s leadership,” said Chan Galbato, Chairman of YP and CEO of Cerberus Operations & Advisory Company, LLC. “Jared’s extraordinary executive track record and deep expertise in digital marketing, technology and product development, and local, regional, and national sales leadership will help to ensure YP has the scale, technology, and relationships required to continue driving YP forward as the ‘go-to’ marketing services provider for local businesses.”
David Krantz, who has led YP since its successful spin-off from AT&T in 2012, has agreed to continue to actively support the company and the Board as a strategic advisor. “I would also like to thank David Krantz for his tremendous contribution in creating and building the YP of today, and I look forward to working with him in his new role,” Galbato added.
“For more than 100 years, YP’s mission has been to help local businesses thrive by connecting them with relevant consumers. I am truly excited to join YP and build on this incredible heritage by continuing to deliver customized, cost efficient products and services to our customers to help them meet the challenges of today’s evolving business and consumer environment,” said Mr. Rowe. “The talented team at YP has created one of the largest and most successful digital local marketing businesses in the world, with hundreds of thousands of local merchants, the industry’s largest local sales force, a comprehensive set of industry-leading marketing solutions, a large, diverse, and engaged consumer audience, an innovative technology and product development team, and approximately $1 billion in annual digital advertising revenues. Together we will build on the company’s leading market position to the benefit of both consumers and merchants.”
YP is the leading local marketing solutions provider in the U.S. dedicated to helping local businesses and communities grow. YP’s flagship consumer brands include the popular YP℠ app and YP.com, which are used by more than 60 million visitors each month in the U.S. (Internal Data, May 2015). YP solutions include online presence, local search, display advertising, direct marketing and print directory advertising. YP solutions and services are backed by thousands of media consultants and customer service professionals in local markets across the U.S. with relationships spanning nearly half a million advertisers. For more information on YP, visit us at http://corporate.yp.com. Follow us on Facebook: https://www.facebook.com/ypforbusiness and on Twitter: @ypforbusiness.